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SEGA Corporation has announced a worldwide agreement with International Sports Multimedia (ISM), exclusive licensee of the International Olympic Committee (IOC), to become the official video game publisher of the 2010 Olympic Winter Games in Vancouver.
After a series of video games from the Beijing 2008 Olympic Games, the exclusive license will allow SEGA to publish the only interactive entertainment software titles of the sporting event.
Through this agreement, SEGA secures the sole rights to publish console, PC/Macintosh, handheld, arcade, and mobile games worldwide, including a wide variety of games featuring skiing, skating and snowboarding, all bearing the Vancouver 2010 Olympic Winter Games emblem.
“SEGA is extremely excited to once again work with ISM on a series of multi-platform games celebrating the Olympic Games,” said Okitane Usui, Chief Operating Officer, SEGA Corporation.
“The Vancouver 2010 Olympic Winter Games offers gamers a collection of exciting sports to master, as well as a stunning location for players to take advantage of. We aim to bring fans around the world an exhilarating experience..."