Tuesday, February 16, 2010

"Family Guy": Going Mobile

Canwest reports that 100 'specialized' video clips of Global’s "Family Guy" have been optimized for mobile phones for the first time in Canada . Available to consumers, courtesy SUBWAY restaurants, the clips feature the 'Griffin' clan and can be accessed by texting “Stewie” to 456225.

The one to two minute video clips are available now through April 28, 2010. Global has presented the best of clips, organized into 11 categories including “Stewie World Domination” and “Everyone Hates Meg”.

"Canadians are loyal 'Family Guy' fans, and this was an opportunity to partner with SUBWAY to deliver exclusive show content right in the palm of their hands,” said Paul Burns, VP, Digital Medial, Canwest Broadcasting.

"With this initiative we are able to engage and entertain in a format that’s easily accessible..."

Targeted to the series fan base, the multiplatform promotional campaign started January 28 on TVTropolis, continuing on Global Television and online @

"SUBWAY restaurants and all of our franchisees are excited to be teaming up with Canwest Broadcasting to bring this innovative offering to Canada," said Chuck Roy, Chairman, SUBWAY Canadian Operators Marketing Board.

"We are always looking for new and unique ways to engage with our customers..."