Monday, March 29, 2010

Canada Media Fund Offers $350 Million

The Canadian government has announced the creation of the Canada Media Fund to finance TV/new-media production with C$350 million from the federal government, cable and satellite companies.

The Canadian Television Fund and the Canada New Media Fund will be combined and rebranded, as the Canada Media Fund, with a mandate to ensure the production of 'quality content', to be available on multiple platforms.

"The Canada Media Fund will help our producers and broadcasters to do what they do best: create, entertain, and connect with Canadians," said James Moore, Minister of Canadian Heritage and Official Languages.

The reformed and integrated fund will be fully implemented and in place by April 1, 2010, with the CTF and the CNMF continuing to operate for the 2009-2010 fiscal year.

Despite a mandate to 'level the playing field', if you are an independent content creator/producer and do not have access to high-powered lawyers that can structure complex government applications to secure funding, you will be out of luck, as the biggest industry players, per the status quo, will secure all the funding for themselves...