Thursday, October 02, 2008

Sony Looks Into 4K Digital Technology...

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Sony Pictures Entertainment has announced that they will use 4K digital technology in the making of most of its filmed productions.

"With the industry moving rapidly to embrace the improvement in quality that digital cinema can offer, we believe that 4K resolution gives audiences the best seat in the house," said Gary Martin, president of Production Administration and Studio Operations for Sony Pictures Entertainment.

"That's why we will be making more of our filmed productions at full 4K resolution, scanning at 4K, using a 4K workflow process, and releasing a 4K DCP to theaters. The crisp and vibrant images provided by 4K are the only way to ensure that audiences both today and in the future will really be able to see the full range of what we can capture on film."

Sony Pictures already released "Hancock" in 4K, with the motion picture grossing more than $600 million at the worldwide box office to date.

Movies released in 4K can play in theaters with either 4K or 2K projectors.

Among the next motion pictures to be digitally imaged in 4K by Sony Pictures, and available for 4K distribution, are expected to be "2012: Farewell Atlantis", currently filming in Vancouver, "Salt," and "The Green Hornet," with more new titles TBA.

"This commitment from Sony Pictures continues the momentum that is building behind 4K," said Gary Johns, vice president, Digital Cinema Systems Division at Sony Electronics.

"Exhibitors are realizing that 4K is a reality now, for enhancing their customers' experiences, and studio support is a critical element to take advantage of the superior resolution of Sony's 4K projection system. The growing number of 4K-equipped theaters will now have even more 4K content potentially available to offer their customers...."