Director Roland Emmerich’s Vancouver-lensed disaster film "2012"” recently broke all Russian box-office records for a foreign feature, taking $30 million in two weeks, according to Sony Pictures Russia.
Released on 840 prints, "2012" earned a print average of $36,000, taking in $12 million in its first weekend.
Credits in the film cite the non-fiction book "Fingerprints of the Gods" by author Graham Hancock as inspiration for the movie, referencing Mayanism, the Mesoamerican Long Count calendar and the portrayal of cataclysmic events unfolding in the year 2012.
In "2012", due to solar flare bombardment, the Earth's core begins heating up at an unprecedented rate, eventually causing crustal displacement, resulting in an onslaught of Doomsday event scenarios. The world is plunged into chaos, ranging from California falling into the Pacific Ocean, the eruption of the Yellowstone National Park caldera, massive earthquakes and Megatsunami impacts along every continental coast line.
"2012" also ran a marketing campaign in the form of fictional organization 'Institute for Human Continuity', promoting a book by Jackson Curtis, titled "Farewell Atlantis", which also became the working title of "2012" while shooting in Vancouver in 2008...